There are best practices on mobile marketing you need to consider nowadays because your target audience now runs on mobile devices. These practices will help your business to stand up from the crowd!
First, it is essential to have a mobile-responsive website.
"In fact, 91% of all adults have their mobile phone within arm's reach every hour of every day!"
Therefore, it is imperative to have a website optimized because the user experience is essential, and your website will have a better rate of converting leads into sales. Also, according to Shaoolian, in his article "Mobile Marketing Strategy: Essential Guidelines To Drive Mobile Conversions," says,
"content should be designed to be easily digested by a multi-tasking mobile user."
Therefore, your website may need to be redesigned to be mobile responsive, but the content needs to be formatted to be more mobile user-friendly.
Secondly, you will need to have optimized mobile emails.
"One of the number one activities people use their phones for is email."
Therefore, it is essential that the newsletter or email marketing is optimized for mobile; consequently, the target audience will be more engaged. Indeed,
"users won't be forgiving of lackluster mobile email performance -- they'll trash your message and move on."
Then, the emails need to be designed to be mobile and desktop friendly.
Thirdly, it is vital to be registered and verified on Google Business. Your business will take advantage of the local search; most users like to search on their mobile devices. Therefore, you need to take advantage of Google's business and keep business and holiday hours up to date, posting coupons and offers, replying to negative and positive reviews, and adding interior and exterior pictures from your store or products. Mobile users will appreciate the value of having hours and photographs from your locations or products. Most customers love to have offers and coupons one click away on their mobile devices.
Last but not least, according to Relander in his article "4 Can't-Miss Mobile Marketing Best Practices", he says,
"Geo-targeting through the use of location-based services is a great way for brands to direct their marketing messages to their targeted customers who may be in the local vicinity."
Therefore, you can also register your business on Yelp, it is free, and you can run a check-in offer. The offer will encourage customers to check in at your store and ensure they can redeem the offer immediately on their mobile devices.
Indeed, these four mobile marketing practices will improve your business's mobile presence. Also, it will help to rank up on the search engines and reach the target audience.
Get fun, optimize your website, and live as fully and pleasantly as possible.
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